It’s the little things

I am a huge fan of smoothies so it is with great fortune that there is a Smoothie King in the same parking lot as my sons’ daycare.  The owners are a pair of brothers.  One is a trained chef, the other a market analyst.  When the economy started to tank, Bill (the market analyst) was afraid of losing his job due to downsizing so he called his brother, they pooled their money, and they bought a Smoothie King franchise.  Eighteen months after opening their first, they started work on their second.

Bill and I chat whenever I come in (he remembers me because of how I spell my first name).  We were talking about how he never considered himself an outgoing person, but there is some down time while the smoothies are mixing so he sometimes talks with the customers.  He told me this story:

An elderly man (84 years young), comes in 4-5 times per week.  One day, I asks the man how he likes the smoothies since he comes in so often.  The man says that he hasn’t tried any of the smoothies he has purchased.  He said his wife has stomach cancer and he brings her a smoothie to give her some additional nutrition.  The man said that it is amazing to see his wife’s face light up when she sees him walk in with the Smoothie King cup.

Sometimes we don’t realize how the little things we do can have such a huge impact on those around us.


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